grndhouse careers.

head of marketing‍
Join the fit-tech startup that's revolutionising and redefining the fitness industry.

about grndhouse
Imagine Peloton and Strava had a baby. That's GRNDHOUSE. Live strength training classes with metrics delivered to our community centric app taught by the UK’s most notorious names in the fitness industry. GRNDHOUSE is the world’s first online fitness studio specialising in strength training. A venture backed, fit-tech startup on an exciting mission to revolutionise and redefine the fitness industry in the digital space.The fit-tech industry is experiencing exponential growth, which has only been accelerated by the global pandemic. Altering not only how people workout, but when and where. GRNDHOUSE has positioned itself within the market to capitalise on this growth and provide a superior online fitness offering to the market.

GRNDHOUSE aspires to be a global community where we empower our consumers to implement positive change within their lives both physically and mentally.

After a hugely successful launch in Q1 2021 we are now focussing on the growth phase of our business strategy, which means that this is an incredibly exciting moment to join the GRNDHOUSE family.
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about the role
The newly created role of Head of Marketing will have full autonomy to define, drive and deliver the GRNDHOUSE brand strategy and marketing output. The role will require a highly skilled, innovative marketeer to deliver strategic and creative excellence along the entire marketing funnel.

This role will be responsible for both brand and product marketing across a broad marketing mix. Working on developing and establishing our brands - raising awareness, appeal and spontaneous consideration. Alongside executing marketing activities embedded in data focussing on conversion and retention -establishing key acquisition strategies and churn prevention initiatives.

You will work directly with the founders and tech team to shape our brand architecture and inspire consumers domestically, with the ambition to roll out our marketing endeavours globally.

Responsibilities:
●  Understand and identify potential consumers by orienting the market - creating segmentation, targeting and positioning proposals to address the available market.
●  Develop and establish our brand identity and brand values to create a clear brand proposition.
●  Conceive and execute the marketing strategy for 2021 & 2022 and beyond. Implementing a marketing approach that delivers and exceeds our business KPIs.
●  Develop and launch campaigns to support our new product developments launching in Q4 2021.
●  Data obsession focussing on customer conversion and retention. Optimising web and app platforms to drive traffic and execute a strategy for converting sign ups to memberships, including creating referral and loyalty schemes.
●  Measure and report on the success of our marketing efforts.
●  Hire and manage multi-skilled members to expand your marketing team.

about you
‍●  Goal orientated B2C marketeer, with experience in a customer centric marketing role.
●  An exceptional innovator with a sharp creative eye.
●  A highly skilled marketeer with the ability to deliver against our KPIs at both a brand level and a conversion & retention level.
●  A pro-active, driven, entrepreneurial individual with a passion for startups, preferably in the tech/fitness industry.
●  An incredible communicator, with strong people skills - comfortable presenting and pitching to business founders and other key stakeholders.
●  Data and analytics obsessed, guided by insight, always delivering accountability and rationale for all marketing decisions.
●  The ability to collaborate with both internal colleagues across varying disciplines and also various PR, marketing and creative agencies.
●  A great fit for our diverse and vibrant company culture!

about the offer
‍●  Nest Pension Scheme.
●  Annual bonus incentives.
●  Opportunity to own shares in GRNDHOUSE.
●  25 days holiday +1 extra day, for every year of service.
●  Co-working office space in 2022.
●  Flexible working arrangements with £500 welcome gift for improvement of home office.
●  Free GRNDHOUSE in studio classes and app subscription.

about the selection process
‍GRNDHOUSE is an equal opportunity employer and we pride ourselves on the fundamental values of diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives to apply for this role.

We will respond to all applicants personally.

First round interviews will be conducted virtually one to one.
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Second round interviews will be conducted in a panel interview setup with an accompanying task.

We are not looking for external agency support with this role.If this role excites you, we’d love to hear from you!

how to apply
If this interests you, please get in contact via the email below introducing yourself and a brief paragraph on why working on this role at GRNDHOUSE excites you.

We're looking forward to hearing from you!